Nowadays, the assortment in toy stores is enormous. Great fun for children, of course, but sometimes it can be challenging to find a suitable gift as a parent, grandparent, or caregiver. That's why we've compiled an overview of the toy trends of 2022. Need some inspiration? Then this blog is for you!
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Inclusivity and gender neutrality are the way to go
Barbie is for girls and Action Man is for boys. In 2022, that's definitely different. You'll find more and more gender-neutral toys in toy stores. Not only is toys becoming gender-neutral, but manufacturers are also distancing themselves from the standard pink and blue packaging. Alongside gender neutrality, we also see that diversity in skin color and representation of different groups in our society is a hot topic in the world of toys. Dolls with Down syndrome, albinism, as well as dolls with curly hair and a headscarf are already on the market.
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Classics like Barbie and Lego remain popular
The popularity of brands like Lego, Barbie, and Playmobil remains unmatched. Even in 2022, these classic toy brands remain popular. Classics like Baby Born and Playmobil are not only fun to give to your child, but this classic toy will surely evoke fond memories of when you were a child yourself. And let's face it, secretly playing with Lego is still fun, even as an adult.
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Sustainability is hot!
Sustainable toys are becoming increasingly popular in the world of toys. And that's a good thing because sustainable toys are better for the environment and for the health of your children. Whereas we used to only see sustainable toys made of wood, in 2022 there are many more sustainable options to choose from. Think of toys made of bamboo, cork, or materials like wool and safe rubber. Not only is the toy made from sustainable materials, but we also see more and more toys on the market that teach children about the climate. A trend we fully support!
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Board games are back in full swing
Perhaps due to the many lockdowns, or maybe because classics always do well, but board games are more popular than ever. Board games provide a welcome distraction for families, especially since both young and old can join in. Some classic board games that you surely know and are fun to give are Monopoly, Sorry!, or Snakes and Ladders. Or would you rather try something new? Then there are newcomers like Werewolves of Miller's Hollow or My City. In short, board games remain fun to give and receive in 2022!
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Games and movies inspire toy makers
Perhaps not a new trend or hype, but certainly worth mentioning: toys based on games and movies. Chess became immensely popular last year after the success of The Queen's Gambit on Netflix, and it seems that Pokémon cards are also doing well among the youth.
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More toys from the past!
Not only are board games making a comeback in 2022, but toys like roller skates and marbles are also back in trend. Maybe you still have a bag of marbles lying in the attic or your old roller skates in the closet. One thing is for sure, this type of toy remains extremely popular in 2022.
